I’m a research-led digital product & service designer who turns ambiguity into shipped outcomes.
Currently a Lead Product Designer & Researcher at Zoro US (Grainger) for Top of Funnel experiences, based in Chicago.
Other Work
About Me
With 15+ years across B2B commerce, healthcare, retail, and public sector, I pair strategy, research, and systems thinking to move metrics. I’ve led and coached product designers and researchers, built a team from 3 to 12, and improved outcomes across teams and products. I help teams make confident, data-informed decisions. Based in Chicago, I’m currently focusing in the e-commerce space and dabbling in AI and conversational experiences.
Strengths & Focus Areas
Product Design
Design Strategy
Team leadership
Service Design
Customer Research
Industries Served:
E-commerce, Healthcare, Consumer Packaged Goods, Government & Defense, Manufacturing, Retail, Fitness Equipment, Technology, Hospitality, Home Furnishing and Appliances, Food & Beverage, Industrial Supply
Outcomes Acheived
8 years at Zoro helping grow the design team from 3 to 12
Managed design and research teams of 3-9 to deliver exceptional experiences to customers
11% increase in conversion and 16% decrease in exits through leading a team toward search re-platforming and redesign
An increase in $1.7M monthly attributed revenue to the Zoro homepage through research and design I led